One of the responsibilities of being an artist is creating the audience around your work. I used to be very resistant to this idea. I thought it was the producer's job. I don't anymore.
I mean, yes, it is also the producer's job in that they want to fill the houses and sell tickets. But creating an audience around our work is also our job, and we need to approach it differently. Anyone can put on a play. Fewer can put on a good play. Fewer than that can put on a good play that has also found an audience.
Some people don't really care how many people see their work. That's fine. I'm not one of them. I want as many people as possible to see my work, and to find the people who will support that work and get something out of it and consistently build that community.Read more: Creating the Audience.
So, what do you think of his idea regarding artists creating an audience? And how do (or should) designers and other tech-lackies contribute to this process?